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Wake County News > Posts > ​New Opioid Crisis Campaign: ‘Make the Call’ to Save Lives
June 17
​New Opioid Crisis Campaign:  ‘Make the Call’ to Save Lives  

During the first four months of 2019, hospitals in Wake County experienced more than 100 emergency department visits for opioid overdoses alone.

To educate the public on this critical health issue – and to encourage residents to get help when help is needed – Wake County Human Services debuted a new public service campaign called “Make the Call” during the Monday, June 17, Board of Commissioners meeting.

The campaign’s centerpiece is a three-minute video highlighting the importance of calling 911 to save a life when an overdose occurs.

“When an overdose occurs, many bystanders are too scared to call for help, because they’ve been drinking while underage or using drugs,” said Wake County Board of Commissioners Chair Jessica Holmes. “This compelling video drives home the important message that the Good Samaritan Law offers them some protections when they make the right choice to call 911 immediately.”

North Carolina’s Good Samaritan Law, which the state legislature passed in 2013, provides protections for residents who possess alcohol while under the age of 21 or commit minor drug violations when they report an overdose.

Visit www.makethecallNC.com to learn more about the Good Samaritan Law and how it may apply in various situations.

The video was produced by Amazing Studios of Fuquay-Varina. Wake County Human Services partnered with the Fuquay-Varina Police Department, Wake County EMS, the Patriot Bluffs Subdivision and youth volunteers from the Wake County Drug and Overdose Prevention Coalition.

Funding for the video was provided through a program with the N.C. Department of Health and Human Services. The video will be made available to public health agencies and other organizations throughout the entire state to increase education about the law.

Wake County has been working since 2015 to fight the opioid epidemic through a partnership with more than 80 local organizations as part of the Wake County Drug and Overdose Prevention Coalition. Other initiatives include making the opioid-reversal drug Naloxone more available to first responders and providing rapid substance abuse counseling to those who survive overdoses.


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