Business on Audio

Sharpen your management, sales and communication skills with these business books on audio.

Updated 3/10

This Time is Different: Eight Centuries of Financial Folly by Carmen Reinhart (338.542 REINHART)
Carmen M. Reinhart is a professor of economics at the University of Maryland, and Kenneth S. Rogoff is the Thomas D. Cabot Professor of Public Policy and professor of economics at Harvard University. Here they combine their vast knowledge for a vital book on dealing with financial crises.

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott (650.1 SCOTT )
A World Wide Rave is when people around the world are talking about you, your company and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your website and your blog because they genuinely want to be there. David Meerman Scott reveals the most exciting and powerful ways to build a giant audience from scratch.

Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim (658.1 SLIM)
Slim provides the best material from her blog "Escape from cubicle nation," providing everything you'll need to consider before making a major career change—not just the nuts and bolts of starting a business, but a full discussion of the emotional issues involved. Pamela knows firsthand that leaving corporate life can be very scary, especially if you have a family and other obligations. Fears and self-defeating thoughts often hold people back from pursuing an extremely gratifying solo career.

Think Like a Champion: an Informal Education in Business and Life by Donald Trump (650.1 TRUMP)
Collects previously published essays written by the author on success in business, financial literacy, ingenuity and succeeding in life.

Yes!: 50 Scientifically Proven Ways to be Persuasive by Noah Goldstein (658.4 GOLDS)
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write and speak, covering a range of topics, from outmaneuvering a rival to the ineffectiveness of voice-mail messages.

Hit the Ground Running: a Manual for New Leaders by Jason Jennings (658.4 JENNI)
Jason Jennings introduces us to America’s best-performing new CEOs who pulled off the most impressive transformations of the decade. They doubled revenues, more than tripled earnings per share, and doubled their company’s net profit margins. After interviewing and analyzing the stories of these top leaders, Jennings delivers their hard-earned, battle-tested strategies, which will inspire any new leader to take the helm and start delivering.

Big Think Strategy: How to Leverage Big Ideas and Leave Small Thinking Behind by Bernd H. Schmitt (658.4 SCHMI)
The author shows listeners how to think of the "Big Picture" when considering important business decisions. To succeed in the modern world, you have to have bold ideas, but you also have to have the courage to implement them. Professor Schmitt will show you how.

The Point of the Deal: How to Negotiate When Yes is Not Enough by Danny Ertel (658.4052 ERTEL)
Too many deal makers think the end of the process is simply getting to "yes." But this is often not the case; the deal still has to work out and be beneficial to all parties involved. With this in mind, Danny Ertel and Mark Gordon present a detailed plan for not only sealing the deal, but implementing it and making sure that all materials and resources are needed to make the deal a success for everyone.

Jeffrey Gitomer’s Little Red Book of Sales Answers by Jeffrey Gitomer (658.85 GITOM)
Provides answers to a variety of sales-related questions, offering information on topics including personal improvement, competition, skill building, customer relations, ethics, networking and problem solving. (Also try Jeffrey Gitomer’s Little Black Book of Connections and Jeffrey Gitomer’s Little Platinum Book of Cha-Ching!)

Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm (658.872 COMM)
Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies.

Six Pixels of Separation: Everyone is Connected, Connect Your Business to Everyone by Joel Mitch (658.872 JOEL)
Joel Mitch provides invaluable knowledge for Internet entrepreneurs who want to successfully expand their business, reach new customers, and create buzz for their products.